LV and Hermes’s limits e-commerce platforms to fight against counterfeit

Online sales has become a luxury one of the most important channels of making money. Especially in the last two years, luxury goods business to double-digit growth rate. In addition to sales, the Internet platform for the luxury brand image is also good. But also broaden the channel breed a lot of fake luxury goods online behavior.

The extension of the product to the Internet inevitably affects the pricing model and supply chain. Louis Vuitton (Louis Vuitton) and Hermes (Hermes) know this, other counterparts have opened up a third party electricity channel, the Louis Vuitton and Hermes still maintain the exclusive power of business operators. In their view, this will ensure a consistent customer experience, but also help to reduce the flow of counterfeit products.

In fact, in the past year and a half, the exchange rate fluctuations challenge the pricing of luxury goods and inventory allocation, which makes the network operation has become even more difficult. Peer Kaiyun Group has its own luxury brands, such as Gucci and other assigned to the Yoox, Net-A-Porter and other third parties.

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